Digital Marketing Specialist 2
The Digital Marketing Specialist II will support both paid search and affiliate B2B marketing programs. As a member of the Digital Marketing team your primary responsibilities will include managing and supporting paid search campaign management optimization, multi-channel reporting, affiliate outreach, compliance monitoring of affiliate partners, and execute initiatives that support and drive profitable sales through Deluxe’s online marketing programs.
Manage and optimize multiple affiliate and paid search campaigns across multiple Deluxe web properties and/or product lines to meet and exceed revenue and strategic goals.
Utilize channel tools (e.g., AdWords, Bing Ads, Affiliate network UIs etc.) to conduct keyword and audience research. Make recommendations and coordinate the testing & optimization of keywords, ad copy and landing pages to deliver improved results
Generate daily, weekly, and monthly reports/invoices/reversals as needed in support of programs
Perform the affiliate recruitment process through external research to locate and onboard potential partners including reviewing pending applications to determine the affiliates qualification/entry into Deluxe’s affiliate programs
Monitor affiliate partners to ensure offers are represented accurately and landing properly to Deluxe’s portfolio of sites.
Education and Experience: Bachelor’s and 2 years or HS/GED and 6 years
1+ years’ experience executing paid search, paid social or display campaigns and/or a bachelor’s with an Online Marketing focused curriculum
Advanced MS Excel skills
Digital marketing certifications (e.g. Google Ads, Microsoft Ads, Facebook, etc.) a plus
Previous exposure to Digital Marketing and Affiliate Marketing
Education: Bachelors Degree in Marketing or Digital Marketing
Experience: 3 years of Marketing or Digital Marketing
Analytical thinker with strong interpersonal, written, and verbal communication skills
Excellent collaboration skills to interact with staff, colleagues, and cross functional teams
A passion for web marketing concepts, technology, user practices and industry direction
Strong interest/passion for digital marketing concepts, technology, and best practices as well as the enthusiasm to learn/stay current on latest industry trends
Ability to multi-task & prioritize accordingly
Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to firstname.lastname@example.org.
Time Type: Full time
Work Status: Permanent
Company NameDeluxe Small Business Sales Inc
Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.