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Director, Product Management - Small Business Marketplace Platform

Location: Atlanta, Georgia
Req ID: 200957WD

The Director, Product Management is responsible for product management across a complete category of Small Business Marketplace product platform. The position leads the product team and collaborates closely with the key stakeholders in functional areas across the company. Responsibilities include all aspects of managing the product with particular emphasis on product strategy and positioning, market analysis, pricing, marketing, and distribution business models. The Director leads cross-functional preparations for strategic product launches, enables sales and marketing, and empowers product development.

  • Develop and drive product strategy and product & technology roadmaps. The map needs with target markets and analyzes the market segments to actively pursue. Ensure that the targeted segments are large enough to support the current and future business of the product.

    Illustrate and communicate the vision and key phases of deliverables for the product through a product roadmap.

  • Perform an objective analysis of a potential market opportunity to provide a basis for investment, quantify the risk.

    Establish a pricing model, schedules, guidelines, and procedures.

    Monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit

  • Discover problems in the market by interviewing customers, recent evaluators and untapped, potential customers. Validate urgent problems to show their pervasiveness in the market.

    Conduct win/loss analysis to understand why the product is or is not winning in the marketplace

    Identify competitors and assess their strengths and weaknesses

  • Direct work of product associates or specialists; provide leadership and mentoring and supervise work activities as needed.

  • Plan, measure and execute effectiveness of strategic launches

  • Lead cross-functional preparations for strategic product launches

Basic Qualifications:

Education and Experience: Bachelor’s and 8 years or Master’s and 6 years

Preferred Qualifications:

Education: Bachelors of Business, Commerce, or Marketing

Experience: 10 years of Product Management specifically in-serviceproduct line, SME in SB space

5 years of management

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.


Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to

Department: Product
Time Type: Full time


Learn about Benefits

Advancement Opportunities

Employee development is a huge part of our company culture


Full offerings including medical, dental, vision, etc.

Savings Plans

Competitive 401k plan guidance on savings solutions.

Tuition reimbursement

Up to $5,250 per calendar year for Full Time Employees

Work/Life Balance

PTO, Paid Holidays and Floating Holidays create a strong work/life balance

Advancement Opportunities

At Deluxe, employee development is a pillar of our culture. From mentorship programs to development plans and tuition reimbursement, we've got the tools to help you grow.


Affordable medical plans offering PPO, HRA, HDHP and Regional HMO style options.

Savings Plans

Competitive 401k matching program with guidance on saving solutions

Tuition Reimbursement

Deluxe will provide up to $5,250 per calendar year to full time employees that want to continue their education.

Work/Life Balance

Between paid time off, floating holidays, paid holidays and the ability to work remotely in some of our positions, we place a strong value on providing a quality work/life balance.

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