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Marketing Automation Platform Manager

The Culture at Deluxe

I've been here 33 years. I love being here because I love the people I work with.

Oh gosh, I love working at deluxe. I've been here 16 years and I would say the last five years I've been working on the most rewarding project ever in my career.

Love it, it's been an exciting time at Deluxe.

I think about exciting opportunities things that we have yet to dream and believe that we can do I'm excited about the new One Deluxe.

Knowing I could help be a part of the gelling of Deluxe and all the potential that I had, that was a huge piece.

So, I did look around a little bit but then nothing quite felt right where deluxe just feels like home this is where I want to end up.

What we're really looking to do is ensure that deluxe has an environment of inclusiveness when people feel inclusive within the workplace, they generate more ideas a better product is put out.

Bring our backgrounds, bring in our cultures, meshing them all together and Deluxe is a place that doesn't necessarily have walls or ceilings, so it just incorporates our true identity as people to employees.

We have recently done the food drive and there were always at least like more than 10 people who will be interested and based on the capacity we can accommodate people go there and do the volunteering.

Deluxe really isn’t like any other company. They really care about you and they care about your career and your path moving forward they want you to excel they, they're gonna give you the tools and provide you with what you need to become a successful business professional.

Since day one when I started at Deluxe it has been such a friendly atmosphere.

You want to spend time with people you like that you trust that you respect and I got to tell you we're surrounded with people like that. on the executive team and throughout the organization so for me this is just feels good to work at a company like Deluxe.

Req ID 211247WD-1 Location Atlanta, Georgia

Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

The Marketing Automation Platform Manager is responsible driving strategy, customer journey mapping, campaign execution, program optimization and channel expertise for integrated campaigns across multiple platforms. This role is responsible for ensuring that prospecting, lead nurture, and cross sell campaigns are accurate, timely, fully integrated and optimized to deliver optimal customer experience/journeys and maximum benefit in support of Deluxe’s portfolio of products, services, and Enterprise goals. Collaborating with Customer Marketing, Creative Services, other internal teams and outside vendors. The Marketing Automation Platform Manager will provide platform subject matter expertise, strategy, and execution. This position requires a strong understanding of Direct to SB/Consumer marketing or B2B lead gen/nurture strategies and tactics.

Job Responsibilities:

  • Develop, Drive and optimize customer journey maps, campaign execution, and channel expertise for integrated campaigns across the Deluxe ecosystem and multiple platforms including but not limited to Salesforce Marketing Cloud, Pardot, PathFactory, and 6Sense to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals.

  • Lead the build out of the “Marketing Automation Center of Excellence” to drive innovation, adoption, efficiencies, and education both within team and across the organization of the email channel

  • Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, eCommerce, Product, and external agencies) providing platform subject matter expertise and execution to develop, monitor, and optimize programs throughout the customer journey and marketing sales funnel.

  • Support continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audience management, customer journey, campaign structure, etc.

  • Manage and lead external agencies, contractors and platform providers.

Basic Qualifications:

Education and Experience: Bachelor’s and 5 years

  • Hands-on experience and accountability in developing and executing high volume B2B or Direct to Consumer email and marketing automation campaigns

  • 3+ years’ expert level experience with Salesforce Marketing Cloud

  • Experience with Salesforce Email Studio, Journey Builder, Automation Studio, Contact Builder

  • General Marketing Cloud Admin responsibilities

  • Additional experience in one or more marketing automation platforms including, Pardot, PathFactory, 6Sense, Adobe Experience Manager, Adobe Audience Manager, or equivalents

  • Experience designing and developing relational data through Salesforce Data Extension and Synchronized Data Extension.

  • Strong understanding of CAN-SPAM, CASL, GDPR, CCPA, etc.

  • Experience in B2B lead generation, lead nurture and customer journey mapping

  • Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional teams to ensure implementation

  • Knowledge and understanding of API programming with Perl, XML, REST or JSON

  • Strong MS Word, PPT and A+ Excel skills

  • Experience with API Gateway engineering such as, MuleSoft

  • Strong Scripting language skills such as AMPScript, SSJS, Python for emails, landing pages, SMS, and push notifications

Preferred Qualifications:

Education: Bachelors degree in Marketing or IT Data Science

Experience: 7 years in Digital Marketing, Marketing Automation at a large agency or corporation

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

EOE/Minorities/Females/Vet/Disability

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com.

Employee Type:

Permanent

Time Type:

Full time
Department: Marketing
Time Type: Full time
Work Status: Permanent
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Company Name

Deluxe Small Business Sales Inc

Company Info

Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

Our Values

Diversity, Equity & Inclusion

Whether working with our thousands of employee-owners or with our many partners and clients around the world, Deluxe strives to be a company that is not only diverse, but inclusive of all. We work as One Deluxe to foster an environment that strives toward equality.

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Awards

Over the years, Deluxe has been recognized for numerous awards and accolades. We are proud to celebrate our achievements as a testament to our corporate philosophy and unparalleled candidate experience.

Great Place to Work Oct 2020 to Oct 2021
Talent Board 2021 Candidate Experience Award Winner
Best place to work for Moms
Best place to work for Dads
2020 Honor Roll Company Award Winner
Disability Equality Index Best Place to Work Award
Vets Indexes Recognized Employer Award 2021
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Meet the Owners

The success of our employee-owners is at the forefront. We encourage and enable our Deluxers to own their success through growth and development opportunities. Hear from real employees on what it means to Own It at Deluxe.

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Culture

Since every employee at Deluxe is an owner, we all work together to develop new ideas for our customers that could include data-driven marketing tools, cloud-based solutions, or other innovations. Together, we’re creating the future of financial services and we all share a stake in our success.

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