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Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com or call us at 1-800-332-2544 .

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Senior Paid Media Specialist - B2B Lead Generation

APPLY LATER JOB ALERT

All employees of Deluxe should apply for the position of interest via our Deluxe System. Refer to your manager or HR partner for additional assistance.



Location: Atlanta, Georgia, United States

Req ID: 201716WD-2

Deluxe is seeking a seasoned Paid Media Specialist with a proven track record of success in developing and managing B2B Paid Media programs. As part of the Digital Marketing Team, your primary focus will be to partner with cross functional groups to help identify, facilitate, develop and execute strategic initiatives that support and drive profitable leads through Paid Search, Paid Social and Display. You will assume end-to-end responsibility for plan development, execution, forecasting, analysis and reporting of results. You will collaborate with business stakeholders, creative resources, outside vendors and other internal teams to define strategies and tactics, manage an Ad Testing schedule, budgets, ensure timely delivery, and report results. This position requires a comprehensive understanding of B2B Paid Search, Paid Social, and Display strategies and techniques with a specific focus around lead generation. Leadership skills, intrinsic motivation, a solid client-service mentality, and an A+ Excel skillset are critical attributes for this role.

Accountabilities:

- Create, execute, and manage B2B Paid Media strategies and programs across various products and services.

- Manage all aspects of program development, expansion, optimization, reporting, forecasting, bid management, and budgeting

- Continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, lead and traffic quality, structure, etc.

- Own the planned vs. actual results and proactively adjust strategies and tactics in response to both positive and negative variances

- Research, analyze and monitor industry trends and common practices as well as competitive, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized

- Uncover new common practices and ensure clear documentation and guidance is provided to the right areas within the organization

- Work with analytics teams to analyze and translate quantitative and qualitative data from web analytics into actionable plans

Basic Qualifications:


Education and Experience: Bachelors in Marketing, Business or related area and 3 years experience or HS/GED and 7 years experience in marketing and eCommerce.


Must also possess 1+ years of experience in the following areas:


Experience working with Google Ads, LinkedIn Ads, Facebook Ads, and Bing ads

Experience working with a CRM (preferably SalesForce)

Experience working with media buying platforms

Sound experience with marketing funnels

Advanced skills in Excel

Preferred Qualifications:

Experience: Bachelors in Marketing, Business or related area and 5years of paid search experiencewith a minimum of 3years ofpaidsearch and/orremarketing experience. 

Plus, 3+ years experience in the additional skills above, in addition to:

Strong communication skills both verbal and written.  

Strong interpersonal skills.  

Experience managing 3rd party partners

Excellent project management, planning and organization skills.

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

EOE/Minorities/Females/Vet/Disability

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com.


Department: Marketing
Time Type: Full time

APPLY LATER

All employees of Deluxe should apply for the position of interest via our Deluxe System. Refer to your manager or HR partner for additional assistance.


Learn about Benefits

Advancement Opportunities

Employee development is a huge part of our company culture

Healthcare

Full offerings including medical, dental, vision, etc.

Savings Plans

Competitive 401k plan guidance on savings solutions.

Tuition reimbursement

Up to $5,250 per calendar year for Full Time Employees

Work/Life Balance

PTO, Paid Holidays and Floating Holidays create a strong work/life balance

Advancement Opportunities

At Deluxe, employee development is a pillar of our culture. From mentorship programs to development plans and tuition reimbursement, we've got the tools to help you grow.

Healthcare

Affordable medical plans offering PPO, HRA, HDHP and Regional HMO style options.

Savings Plans

Competitive 401k matching program with guidance on saving solutions

Tuition Reimbursement

Deluxe will provide up to $5,250 per calendar year to full time employees that want to continue their education.

Work/Life Balance

Between paid time off, floating holidays, paid holidays and the ability to work remotely in some of our positions, we place a strong value on providing a quality work/life balance.

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