The Sr. SEO Specialist is responsible for developing, managing and executing comprehensive SEO strategies across Deluxe’s properties. This position will ensure web properties and digital/social assets meet the optimal architecture, link, content and design criteria of the latest search engine algorithms to improve accessibility, visibility, rank, and relevance in search engines.
Collaborate with business stakeholders, user experience, IT, marketing and creative teams to ensure that all sites are built/optimized utilizing current SEO best practices for site architecture, content and linking strategies
Accountable for leading/conducting technical Website audits, information architecture optimization, external and internal linking analysis as they relate to SEO
Identify gaps and opportunities making recommendations and tracking improvements to organic rankings and traffic on all Deluxe web properties
Define tactics, set schedules, and manage budgets to ensure timely delivery of all programs
Champion educate and lead on/off page SEO content marketing strategies and Stay current with industry developments and participate in the SEO online community.
Education and Experience: Bachelor’s and 3 years of SEO or Analytics or HS/GED and 7 years of SEO or Analytics
Proficient with web analytics applications (ex: Omniture, Google Analytics) and Webmaster tools
Google Analytics certified
Experience managing SEO for multiple, large web properties
Experience in SEO as it relates to: site architecture, content marketing, linking
Experience with leading search engine ranking, traffic and analysis software
Education and Experience: Bachelor’s and 5 years of SEO or Analytics
Excellent organizational skills; must be able to manage multiple, concurrent projects and resources in a deadline-driven environment.
Ability to communicate with and present to all levels of the organization, including executives
Strong problem-solving and analytical skills; must have a data-driven decision-making orientation
Must be passionate about digital and interactive marketing strategies and integrating marketing
Must be motivated, a self-starter, and a perpetual learner
Expert knowledge of search engine criteria/algorithms, best practices, trends and industry developments
Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to firstname.lastname@example.org.
Time Type: Full time
Work Status: Permanent
Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.