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Sr. Salesforce Marketing Cloud Specialist

The Culture at Deluxe

I've been here 33 years. I love being here because I love the people I work with.

Oh gosh, I love working at deluxe. I've been here 16 years and I would say the last five years I've been working on the most rewarding project ever in my career.

Love it, it's been an exciting time at Deluxe.

I think about exciting opportunities things that we have yet to dream and believe that we can do I'm excited about the new One Deluxe.

Knowing I could help be a part of the gelling of Deluxe and all the potential that I had, that was a huge piece.

So, I did look around a little bit but then nothing quite felt right where deluxe just feels like home this is where I want to end up.

What we're really looking to do is ensure that deluxe has an environment of inclusiveness when people feel inclusive within the workplace, they generate more ideas a better product is put out.

Bring our backgrounds, bring in our cultures, meshing them all together and Deluxe is a place that doesn't necessarily have walls or ceilings, so it just incorporates our true identity as people to employees.

We have recently done the food drive and there were always at least like more than 10 people who will be interested and based on the capacity we can accommodate people go there and do the volunteering.

Deluxe really isn’t like any other company. They really care about you and they care about your career and your path moving forward they want you to excel they, they're gonna give you the tools and provide you with what you need to become a successful business professional.

Since day one when I started at Deluxe it has been such a friendly atmosphere.

You want to spend time with people you like that you trust that you respect and I got to tell you we're surrounded with people like that. on the executive team and throughout the organization so for me this is just feels good to work at a company like Deluxe.

Req ID 212222WD-1 Location Atlanta, Georgia

The Sr. Salesforce Marketing Cloud Specialist is responsible driving execution, campaign strategy and channel expertise for (B2B or Direct) integrated campaigns across multiple platforms but specifically with Salesforce Marketing Cloud. Employees are responsible for ensuring that prospecting, lead nurture, and cross sell campaigns are accurate, timely, fully integrated and optimized to deliver optimal customer experience/journeys and maximum benefit in support of Deluxe’s portfolio of products, services, and Enterprise goals. Collaborating with business stakeholders, creative services, outside vendors and other internal teams you will provide platform subject matter expertise and execution in support of an overall integrated, customer centric campaign strategy. The ideal candidate must be technically strong with hands-on Salesforce Marketing Cloud experience.

  • Drive campaign execution, strategy and provide SME channel expertise for (B2B or Direct) integrated campaigns across multiple platforms including but not limited to Salesforce Marketing Cloud, Pardot, Ion Interactive, PathFactory, and 6Sense to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals.

  • Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, eCommerce, Product, and external agencies) providing platform subject matter expertise and execution to develop, monitor, and optimize programs throughout the customer journey and marketing sales funnel.

  • Support continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audience management, customer journey, campaign structure, etc.

  • Provide channel content/technical requirements in support of overall go to market strategy

  • Develop, coordinate, and monitor overall project plans, schedules, tasks, and milestones

Basic Qualifications:

Education and Experience: Bachelors and 5 years

  • 1+ years of hands-on Salesforce Marketing Cloud experience

  • 3+ years hands on experience and accountability developing and executing high volume B2B or Direct to Consumer email and marketing automation campaigns

  • 3+ years digital marketing experience

  • Experience with Salesforce Email Studio, Journey Builder, Automation Studio, Contact Builder

  • Experience with scripting language skills such as HTML, AMPScript, SSJS, Python for emails, landing pages, SMS, and push notifications

  • Experience in B2B lead generation, lead nurture and customer journey mapping

  • Strong MS Word, PPT and Expert Excel skills

Preferred Qualifications:

Education: Bachelors in Marketing or Digital marketing

Experience: 7 yeas in Digital Marketing or Marketing Automation at a large agency or corporation

  • Deep knowledge, experience, and interest in Digital Marketing and the enthusiasm to stay current on latest industry trends

  • Strong understanding of benefits and constraints of current Internet technologies

  • Understand the basics of site usability and where online marketing and usability overlap or contradict

  • Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional staffs to ensure implementation

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

EOE/Minorities/Females/Vet/Disability

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com.


Department: Marketing
Time Type: Full time
Work Status: Permanent
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Company Name

Deluxe Small Business Sales Inc

Company Info

Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

Our Values

Diversity, Equity & Inclusion

Whether working with our thousands of employee-owners or with our many partners and clients around the world, Deluxe strives to be a company that is not only diverse, but inclusive of all. We work as One Deluxe to foster an environment that strives toward equality.

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Awards

Over the years, Deluxe has been recognized for numerous awards and accolades. We are proud to celebrate our achievements as a testament to our corporate philosophy and unparalleled candidate experience.

Great Place to Work Oct 2020 to Oct 2021
Talent Board 2021 Candidate Experience Award Winner
Best place to work for Moms
Best place to work for Dads
2020 Honor Roll Company Award Winner
Disability Equality Index Best Place to Work Award
Vets Indexes Recognized Employer Award 2021
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Meet the Owners

The success of our employee-owners is at the forefront. We encourage and enable our Deluxers to own their success through growth and development opportunities. Hear from real employees on what it means to Own It at Deluxe.

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Culture

Since every employee at Deluxe is an owner, we all work together to develop new ideas for our customers that could include data-driven marketing tools, cloud-based solutions, or other innovations. Together, we’re creating the future of financial services and we all share a stake in our success.

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