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Technical Web Analyst - Senior

The Culture at Deluxe

I've been here 33 years. I love being here because I love the people I work with.

Oh gosh, I love working at deluxe. I've been here 16 years and I would say the last five years I've been working on the most rewarding project ever in my career.

Love it, it's been an exciting time at Deluxe.

I think about exciting opportunities things that we have yet to dream and believe that we can do I'm excited about the new One Deluxe.

Knowing I could help be a part of the gelling of Deluxe and all the potential that I had, that was a huge piece.

So, I did look around a little bit but then nothing quite felt right where deluxe just feels like home this is where I want to end up.

What we're really looking to do is ensure that deluxe has an environment of inclusiveness when people feel inclusive within the workplace, they generate more ideas a better product is put out.

Bring our backgrounds, bring in our cultures, meshing them all together and Deluxe is a place that doesn't necessarily have walls or ceilings, so it just incorporates our true identity as people to employees.

We have recently done the food drive and there were always at least like more than 10 people who will be interested and based on the capacity we can accommodate people go there and do the volunteering.

Deluxe really isn’t like any other company. They really care about you and they care about your career and your path moving forward they want you to excel they, they're gonna give you the tools and provide you with what you need to become a successful business professional.

Since day one when I started at Deluxe it has been such a friendly atmosphere.

You want to spend time with people you like that you trust that you respect and I got to tell you we're surrounded with people like that. on the executive team and throughout the organization so for me this is just feels good to work at a company like Deluxe.

Req ID 212023WD-1 Location Kansas City, Missouri

We are seeking an experienced Analyst for our Ecommerce and Web Analytics team. This critical role will oversee the continued enhancement, design, and delivery of analytics tagging and tracking across our web and ecommerce platforms, supporting advanced data capture capabilities to support digital analytics initiatives.  Provides expert level understanding of measurement best practices to support analysis of visitor flows, conversion funnels and events, and experience optimization.  Additionally, this role will direct the application and usage of our analytics reporting tools (Adobe, Google, etc), govern data layer & 3rd party tagging configurations, and fortify compliance with consent management on all managed web properties.

Job Responsibilities

  • Evaluate business goals and objectives from multiple business teams, assist business lines to articulate KPIs and translate KPIs to a measurement plan, and develop tracking/tagging strategies for measuring online and ecommerce metrics for detailed analysis and optimization

  • Provide technical direction and leadership on design, development, and testing of Tagging and Consent Management Solutions

  • Design, build, test, monitor, and provide quality assurance of our Web data layer and web tags/pixels

  • Manage troubleshooting to identify missing or misconfigured tagging needed for reporting and analysis

  • Maintain Tag Management platform, releases, and enhancements needed to support business processes and goals

Basic Qualifications:

Education and Experience: Bachelors and 5 years

  • 4 years using Adobe Analytics Suite (Analytics, Test & Target, etc).Must include experience in conversion measurement and optimization.
  • Experience working with multiple tagging technologies - Adobe Launch/DTM and Google Tag Manager preferred
  • Hands-on experience working on 3rd party tracking implementation' s using tag manager templates such as Commission Junction, Criteo, etc
  • Experience on technical architecture/framework of analytical eco-system(s)
  • Experience with data layer concepts, data modeling & governance, digital analytics implementation, and event handling methods via the DOM event model
  • Experience working with jQuery, Regular Expressions, HTML CSS selectors
  • Hands-on experience with one or more web analytics tools such as Adobe Analytics and debugging tools like Google Tag Assistant, HTTPWatch, WASP, and ObservePoint
  • Experience must include working in a scaled agile delivery framework (SAFE) using agile software (JIRA and Confluence) or the equivalent preferred

Preferred Qualifications:

Education: Bachelors in Computer Science

Experience: 8 years of Analytics, Tagging & Measurement

  • Adobe and Google Analytics expertise as well as conversion optimization experience in Ecommerce sales channels.
  • Stakeholder management skills, including strong communication and presentation experience
  • Highly skilled in translating business needs into requirements for implementation units
  • Technical solution-oriented and excellent analytical skills
  • Able to work well under pressure managing multiple competing deadlines
  • Strong project management skills
  • Quick learner who can solve problems and is self-motivated

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.


Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to

Department: Marketing
Time Type: Full time
Work Status: Permanent
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Company Name

Deluxe Enterprise Operations Inc

Company Info

Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

Our Values

Diversity, Equity & Inclusion

Whether working with our thousands of employee-owners or with our many partners and clients around the world, Deluxe strives to be a company that is not only diverse, but inclusive of all. We work as One Deluxe to foster an environment that strives toward equality.

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Over the years, Deluxe has been recognized for numerous awards and accolades. We are proud to celebrate our achievements as a testament to our corporate philosophy and unparalleled candidate experience.

Great Place to Work Oct 2020 to Oct 2021
Talent Board 2021 Candidate Experience Award Winner
Best place to work for Moms
Best place to work for Dads
2020 Honor Roll Company Award Winner
Disability Equality Index Best Place to Work Award
Vets Indexes Recognized Employer Award 2021
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Meet the Owners

The success of our employee-owners is at the forefront. We encourage and enable our Deluxers to own their success through growth and development opportunities. Hear from real employees on what it means to Own It at Deluxe.

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Since every employee at Deluxe is an owner, we all work together to develop new ideas for our customers that could include data-driven marketing tools, cloud-based solutions, or other innovations. Together, we’re creating the future of financial services and we all share a stake in our success.

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