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Senior SEO Specialist

The Culture at Deluxe

I've been here 33 years. I love being here because I love the people I work with.

Oh gosh, I love working at deluxe. I've been here 16 years and I would say the last five years I've been working on the most rewarding project ever in my career.

Love it, it's been an exciting time at Deluxe.

I think about exciting opportunities things that we have yet to dream and believe that we can do I'm excited about the new One Deluxe.

Knowing I could help be a part of the gelling of Deluxe and all the potential that I had, that was a huge piece.

So, I did look around a little bit but then nothing quite felt right where deluxe just feels like home this is where I want to end up.

What we're really looking to do is ensure that deluxe has an environment of inclusiveness when people feel inclusive within the workplace, they generate more ideas a better product is put out.

Bring our backgrounds, bring in our cultures, meshing them all together and Deluxe is a place that doesn't necessarily have walls or ceilings, so it just incorporates our true identity as people to employees.

We have recently done the food drive and there were always at least like more than 10 people who will be interested and based on the capacity we can accommodate people go there and do the volunteering.

Deluxe really isn’t like any other company. They really care about you and they care about your career and your path moving forward they want you to excel they, they're gonna give you the tools and provide you with what you need to become a successful business professional.

Since day one when I started at Deluxe it has been such a friendly atmosphere.

You want to spend time with people you like that you trust that you respect and I got to tell you we're surrounded with people like that. on the executive team and throughout the organization so for me this is just feels good to work at a company like Deluxe.

Req ID 221582WD-1 Location Minneapolis, Minnesota

Benefits and generous PTO start day 1of employment.

This is a hybrid position and we are seeking candidates in Minneapolis, Atlanta, or Lenexa, KS.

The Sr. SEO Specialist is responsible for developing, managing and executing comprehensive SEO strategies across Deluxe’s properties. This position will ensure web properties and digital/social assets meet the optimal architecture, link, content and design criteria of the latest search engine algorithms to improve accessibility, visibility, rank, and relevance in search engines.

  • Collaborate with business stakeholders, user experience, IT, marketing and creative teams to ensure that all sites are built/optimized utilizing current SEO best practices for site architecture, content and linking strategies

  • Accountable for leading/conducting technical Website audits, information architecture optimization, external and internal linking analysis as they relate to SEO

  • Identify gaps and opportunities making recommendations and tracking improvements to organic rankings and traffic on all Deluxe web properties

  • Define tactics, set schedules, and manage budgets to ensure timely delivery of all programs

  • Champion educate and lead on/off page SEO content marketing strategies and Stay current with industry developments and participate in the SEO online community.

Basic Qualifications:

Education and Experience: Bachelor’s and 3 years of SEO or Analytics or HS/GED and 7 years of SEO or Analytics

Proficient with web analytics applications (ex: Omniture, Google Analytics) and Webmaster tools

Knowledge of HTML, CSS, AJAX, JavaScript and Flash

Google Analytics certified

Experience managing SEO for multiple, large web properties

Experience in SEO as it relates to: site architecture, content marketing, linking

Experience with leading search engine ranking, traffic and analysis software

Preferred Qualifications:

Education and Experience: Bachelor’s and 5 years of SEO or Analytics

Excellent organizational skills; must be able to manage multiple, concurrent projects and resources in a deadline-driven environment.

Ability to communicate with and present to all levels of the organization, including executives

Strong problem-solving and analytical skills; must have a data-driven decision-making orientation

Must be passionate about digital and interactive marketing strategies and integrating marketing

Must be motivated, a self-starter, and a perpetual learner

Expert knowledge of search engine criteria/algorithms, best practices, trends and industry developments

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.


Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to

Department: Marketing
Time Type: Full time
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Company Name

Deluxe Small Business Sales Inc

Company Info

Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

Meet Your Recruiter

Kim Hjelm

Our Values

Inclusion, Diversity & Equity

Whether working with our thousands of employee-owners or with our many partners and clients around the world, Deluxe strives to be a company that is not only diverse, but inclusive of all. We work as One Deluxe to foster an environment that strives toward equality.

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Over the years, Deluxe has been recognized for numerous awards and accolades. We are proud to celebrate our achievements as a testament to our corporate philosophy and unparalleled candidate experience.

Great Place to Work Oct 2020 to Oct 2021
Talent Board 2021 Candidate Experience Award Winner
Best place to work for Moms
Best place to work for Dads
2020 Honor Roll Company Award Winner
Disability Equality Index Best Place to Work Award
Vets Indexes Recognized Employer Award 2021
Best places to work 2022 Award
Yellow ribbon Award
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Meet the Owners

The success of our employee-owners is at the forefront. We encourage and enable our Deluxers to own their success through growth and development opportunities. Hear from real employees on what it means to Own It at Deluxe.

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Since every employee at Deluxe is an owner, we all work together to develop new ideas for our customers that could include data-driven marketing tools, cloud-based solutions, or other innovations. Together, we’re creating the future of financial services and we all share a stake in our success.

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