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SEO Specialist

The Culture at Deluxe

I've been here 33 years. I love being here because I love the people I work with.

Oh gosh, I love working at deluxe. I've been here 16 years and I would say the last five years I've been working on the most rewarding project ever in my career.

Love it, it's been an exciting time at Deluxe.

I think about exciting opportunities things that we have yet to dream and believe that we can do I'm excited about the new One Deluxe.

Knowing I could help be a part of the gelling of Deluxe and all the potential that I had, that was a huge piece.

So, I did look around a little bit but then nothing quite felt right where deluxe just feels like home this is where I want to end up.

What we're really looking to do is ensure that deluxe has an environment of inclusiveness when people feel inclusive within the workplace, they generate more ideas a better product is put out.

Bring our backgrounds, bring in our cultures, meshing them all together and Deluxe is a place that doesn't necessarily have walls or ceilings, so it just incorporates our true identity as people to employees.

We have recently done the food drive and there were always at least like more than 10 people who will be interested and based on the capacity we can accommodate people go there and do the volunteering.

Deluxe really isn’t like any other company. They really care about you and they care about your career and your path moving forward they want you to excel they, they're gonna give you the tools and provide you with what you need to become a successful business professional.

Since day one when I started at Deluxe it has been such a friendly atmosphere.

You want to spend time with people you like that you trust that you respect and I got to tell you we're surrounded with people like that. on the executive team and throughout the organization so for me this is just feels good to work at a company like Deluxe.

Req ID 221782WD-2 Location Minneapolis, Minnesota

Benefits and generous PTO start day 1of employment.

This is a hybrid position and we are seeking candidates in Minneapolis, Atlanta, or Lenexa, KS.

The SEO Specialist is responsible for the execution of comprehensive SEO campaigns across various Deluxe Websites. This role will use basic knowledge of SEO practices, including keyword research, on-page optimization, and technical SEO best practices, to ensure web properties meet content demand at key moments in the customer journey.

  • Work with the content and UX teams to utilize keyword research insights to meet content demand at key moments in the searcher's journey  

  • Accountable for conducting technical website audits, information architecture optimization, external and internal linking analysis as they relate to SEO

  • Assist in the execution of keyword research to uncover opportunities for attracting revenue-driving search traffic across ecommerce and learning-oriented content

  • Leveraging content optimization across on-page elements to maximize relevance signals to search engines

  • Execute testing and optimization processes to continually improve efficiencies, program performance.

Basic Qualification:

Bachelor’s Degree; and 1 year SEO experience or HS/GED and 4 years of SEO experience

Experience executing SEO strategy for medium to large web properties.

Knowledge of HTML, CSS, AJAX, JavaScript a plus

Demonstrably proficient with a successful track record in SEO as it relates to; site architecture, content marketing, linking and s.

Experience with leading search engine ranking, traffic and analysis software SEMRUSH, Spyfu, Moz, Screaming Frog, Webmaster Tools

Basic knowledge of web analytics applications (Omniture, Google Analytics, etc.)

Comfortable managing large data sets in Microsoft Excel and translating that data into actions and recommendations

Knowledge of HTML, CSS, AJAX, JavaScript a plus

Preferred Qualifications:

Bachelor’s Degree; and 3 years SEO experience.

Passionate about digital and interactive marketing strategies and integrating marketing.

Motivated, self-starter

Strong analytical skills and a data-driven decision-making orientation.

Effective troubleshooting and problem-solving skills.

Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment.

Knowledge of search engine criteria/algorithms, best practices, trends and industry developments.

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.


Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to

Department: Marketing
Time Type: Full time
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Company Name

Deluxe Small Business Sales Inc

Company Info

Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.

Meet Your Recruiter

Kim Hjelm

Our Values

Inclusion, Diversity & Equity

Whether working with our thousands of employee-owners or with our many partners and clients around the world, Deluxe strives to be a company that is not only diverse, but inclusive of all. We work as One Deluxe to foster an environment that strives toward equality.

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Over the years, Deluxe has been recognized for numerous awards and accolades. We are proud to celebrate our achievements as a testament to our corporate philosophy and unparalleled candidate experience.

Great Place to Work Oct 2020 to Oct 2021
Talent Board 2021 Candidate Experience Award Winner
Best place to work for Moms
Best place to work for Dads
2020 Honor Roll Company Award Winner
Disability Equality Index Best Place to Work Award
Vets Indexes Recognized Employer Award 2021
Best places to work 2022 Award
Yellow ribbon Award
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Meet the Owners

The success of our employee-owners is at the forefront. We encourage and enable our Deluxers to own their success through growth and development opportunities. Hear from real employees on what it means to Own It at Deluxe.

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Since every employee at Deluxe is an owner, we all work together to develop new ideas for our customers that could include data-driven marketing tools, cloud-based solutions, or other innovations. Together, we’re creating the future of financial services and we all share a stake in our success.

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