Sr. Salesforce Marketing Cloud Specialist
The Sr. Salesforce Marketing Cloud Specialist is responsible driving execution, campaign strategy and channel expertise for (B2B or Direct) integrated campaigns across multiple platforms but specifically with Salesforce Marketing Cloud. Employees are responsible for ensuring that prospecting, lead nurture, and cross sell campaigns are accurate, timely, fully integrated and optimized to deliver optimal customer experience/journeys and maximum benefit in support of Deluxe’s portfolio of products, services, and Enterprise goals. Collaborating with business stakeholders, creative services, outside vendors and other internal teams you will provide platform subject matter expertise and execution in support of an overall integrated, customer centric campaign strategy. The ideal candidate must be technically strong with hands-on Salesforce Marketing Cloud experience.
Drive campaign execution, strategy and provide SME channel expertise for (B2B or Direct) integrated campaigns across multiple platforms including but not limited to Salesforce Marketing Cloud, Pardot, Ion Interactive, PathFactory, and 6Sense to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals.
Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, eCommerce, Product, and external agencies) providing platform subject matter expertise and execution to develop, monitor, and optimize programs throughout the customer journey and marketing sales funnel.
Support continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audience management, customer journey, campaign structure, etc.
Provide channel content/technical requirements in support of overall go to market strategy
Develop, coordinate, and monitor overall project plans, schedules, tasks, and milestones
Education and Experience: Bachelors and 5 years
1+ years of hands-on Salesforce Marketing Cloud experience
3+ years hands on experience and accountability developing and executing high volume B2B or Direct to Consumer email and marketing automation campaigns
3+ years digital marketing experience
Experience with Salesforce Email Studio, Journey Builder, Automation Studio, Contact Builder
Experience with scripting language skills such as HTML, AMPScript, SSJS, Python for emails, landing pages, SMS, and push notifications
Experience in B2B lead generation, lead nurture and customer journey mapping
Strong MS Word, PPT and Expert Excel skills
Education: Bachelors in Marketing or Digital marketing
Experience: 7 yeas in Digital Marketing or Marketing Automation at a large agency or corporation
Deep knowledge, experience, and interest in Digital Marketing and the enthusiasm to stay current on latest industry trends
Strong understanding of benefits and constraints of current Internet technologies
Understand the basics of site usability and where online marketing and usability overlap or contradict
Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional staffs to ensure implementation
Deluxe Corporation is an Equal Opportunity / Affirmative Action employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to email@example.com.
Time Type: Full time
Work Status: Permanent
Company NameDeluxe Small Business Sales Inc
Deluxe is a trusted, technology-enabled solutions provider for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, and payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers.