Product Commercialization Director

The Director, Product Commercialization for Merchant Services owns end to end go to market strategy and execution, translating product capabilities into clear, compelling market offerings that drive measurable revenue growth. This role leads cross functional GTM orchestration across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners, with accountability for packaging, pricing, launch execution, enablement, and expansion within the existing customer base. Serving as the hands on product marketing leader, the role personally develops launch plans, sales enablement materials, customer messaging, and business cases, while acting as the connective tissue between Product and Commercial teams. Additionally, this leader builds the commercialization function from the ground up by establishing processes, frameworks, and standards that define what great commercialization looks like and enable future scale.

The Director, Product Commercialization owns and leads the end‑to‑end go‑to‑market strategy for Merchant Services products by translating product capabilities into clear, differentiated market offerings and orchestrating cross‑functional execution across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners to ensure successful launches, adoption, and commercial impact.

The role drives sustainable revenue growth by improving attach rates, conversion, and cross‑sell through effective packaging, pricing, launch execution, and enablement, while identifying expansion opportunities within the existing customer base and partnering with Sales and Revenue Operations to ensure go‑to‑market strategies are measurable, repeatable, and scalable.

You will lead product marketing and enablement for Merchant Services by developing and executing launch plans, playbooks, sales enablement materials, and customer‑facing messaging, while personally building decks, business cases, and alignment tools to ensure strong positioning, sales readiness, and internal alignment through a hands‑on, builder‑led approach.

The role leads and aligns internal teams and external partners by directing agencies, creative, and digital teams to execute integrated go‑to‑market programs, collaborating closely with .com and digital teams, and serving as the connective link between Product and Commercial teams to ensure innovative solutions successfully translate into market impact.

Establish and institutionalize the product commercialization capability by creating new processes, frameworks, and operating norms where none currently exist, defining clear standards for what “great” commercialization looks like for Deluxe Merchant Services, and building the foundational structure required to support scale and future team growth.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration or similar
• 7 years’ experience in product commercialization, marketing and go-to market execution
• Experience serving SMB and mid‑market customers, including through banks and ISV partnerships
• Must be 18 years of age or older

Preferred Qualifications:

• MBA preferred
• Merchant services, payments, fintech, or B2B SaaS experience strongly preferred
• Strong track record driving revenue impact through GTM strategy, cross‑sell, and product adoption
• Experience partnering closely with Sales, Revenue Operations, and Product teams

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)

• Paid Time Off, Volunteer Time Off, and Holidays

• Employer-Matched Retirement Plan

• Employee Stock Purchase Plan

• Short-Term and Long-Term Disability

• Infertility Treatment, Adoption and Surrogacy Assistance

• Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
 

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com.